In 2017, the U.S. men’s team collapsed on the global stage.

This failure highlighted a bigger problem, the way the US views the beautiful game is outdated and elitist. Unlike their competitors, U.S. players believe that grass and turf are the only surfaces they should play on.

So we propose a different perspective to the future stars of the sport -- to reframe the urban environment around them as a perfect place to practice and train, and rank something even higher than winning -- creativity. Only then will we return to the world’s biggest stage.

Creative Credits:
Wes Phelan, Creative Director
Tommy Woods, Copywriter
Jacobi Mehringer, Art Director
Maria Perez, Executive Producer
Adam Gong, Sr. Producer
Doug Moffitt, Producer
Adam Rubin, Management Supervisor
Mackinnon Montague, AAE
Robert Lopuski, Editor
Tom Poole, Colorist
Young Replicant, Director
Geoff Gouveia, Illustrator
Justin Hori, Song Creation, Squeak E' Clean
Stephen Rosen, Sound Design