Whilst lesser football players care about the flashiest colors, fashion trends, and how their boots look, the elite, adidas Copa player’s priority is how the boot feels. So to launch the new Copa 19+ we needed an idea to demonstrate that this boot feels like nothing else.

Featured in Hypebeast / Highsnobiety, and more

AREA 19 is an interactive test facility to teach it’s subjects about every feature of the new boot through a series of blacked out, sensory experience — never revealing the look of the shoes.

At a secret location in Milan, we invited 120 of the world’s leading soccer writers and influencers to feel their way through the launch of the Copa 19 cleats — entirely through touch.


Hardware
Grand Clio - Sports Experiental

Creative Credits:
Agency: Johannes Leonardo
Jono Flannery, Creative Director
Paul Gregory, Creative Director
Tommy Woods, Copywriter
Jacob Mehringer, Art Director