Introducing America’s Most Haunted Spirit.

For Brooklyn-based Vodka company Harridan, we created the Paranormal Reserve. An extremely limited batch of their premium vodka that had been aged inside three of America’s most haunted houses — The Conjuring House, the Villisca Axe Murder House, and the Trans-Allegheny Lunatic Asylum.

The Paranormal Reserve was sold out on the same day it launched, and was seen by over 21 million people, impressive for a start-up brand with less than 2,000 followers.