We launched with an epic huddle spot, with cameos from Lil Yachty, DJ Khaled, and players Patrick Mahomes, Juju Smith-Schuster, and Alvin Kamara. Then, throughout the season, we continued to show gamers that stardom was in their hands.

Featured in Highsnobiety / IGN / Campaign / The Drum.

Creative Credits:
Agency: Johannes Leonardo
Jan Jacobs, Founder & CCO
Omid Amidi, Creative Director
Tommy Woods, Copywriter
Jacobi Mehringer, Art Director