Traditional sports media networks — the ESPN'S of the world — don't cover the stats that makes watching sports so enjoyable.

The fashion, the drama, the controversies. All the off-the-court action that makes everything that happens on the court so much better.

So we created dedications to two of the NBA's most entertaining players; Joel Embiid and CJ McCollum. The R&B influenced songs are sung by XXL Freshman Class rapper PnB Rock and each video is chalk-full of cultural references and Easter eggs that highlight the reasons we love the NBA.

Creative Credits:
Agency: Johannes Leonardo
Mike Blanch, CD
Omid Amidi, ACD
Tommy Woods, Copywriter
Jacob Mehringer, Art Director
RIP Rakim