The biggest plays in the NFL transcend the playing field and into culture. We asked if a Madden play could do the same. Will’s legendary play set off a chain of events propelling him into stardom.

Inspired by Will’s play call, Quavo wrote a song about it, SportsCenter included it in their Top 10, SpongeBob gave Will a shout out, ‘Call Like Will’ merch made it onto HBO’s ‘Hard Knocks’, Will got his own ESPN 30-for-30 and a custom hot sauce on Hot Ones. But don’t take our word for it. Chris Redd was there when the play call happened.

Featured in Mashable / AdAge / Highsnobiety / Sports Illustrated / USA Today / Variety / Respect / LBB / Campaign / VIBE

Results:
EA’s best selling year in six years
Top-selling game month of release
10% increase in unit sales year over

Hardware:
CLIO Silver - Long Form Film
CLIO Silver - Branded Entertainment
AICP Winner - ‘Editorial DIalogue’
AICP Shortlist - ‘Best of West’
Effie Bronze - Entertainment & Sports

Credits:
Omid Amidi, Creative Director (Concept)
Maclean Jackson, Senior Writer (Concept)
Tommy Woods, Jr. Copywriter
Jacob Mehringer, Jr. Art Director
Ash Mendez, Designer