Bringing the world’s most iconic basketball game to the bar.

In 1993, the world’s most iconic NBA game hit the shelves.

As the beer brand that champions superior enjoyment, we threw back to 1993 during the League’s 75th Anniversary All-Star Game with a full 360 campaign bringing a beloved 90s gaming franchise to life for fans.

Results:
448m impressions
28K social mentions
31K bar visitors
240 articles

Hardware
Clio Sports - Silver: Fan Engagement - Experiental
Clio Sports - Bronze: Partnerships & Sponsorships - Media & News
One Show - Shortlist: Direct Marketing | Integrated Campaign
One Show - Shortlist: Integrated | Integrated Campaign
Shorty Awards - Finalist: Brand Partnership
Ex Awards - Awards Winner (Best in Class): Best Sports Activation

Featured in People Magazine / Hypebeast / Mashed / Adweek / Fansided / ESPN


Creative Credits:
Agency: Wieden+Kennedy NY
Matt Mulvey, Creative Director
Blair Warren, Creative Director
Tommy Woods, Copywriter
Jacob Mehringer, Art Director

My Role:
Concept + Art Direction