We launched our collaboration with exclusive Tinker Hatfield interviews and a unique Reddit AMA that captivated the internet. Our release deviated from the typical countdown, using a game clock and culminated in a live unboxing by a major sneaker influencer, followed by a celebratory giveaway of free beer at the championship parade.

Featured in Complex / Forbes / Hypebeast / CBS Sports / ESPN / UpRoxxx / Kicks On Fire, and more.

Creative Credits
Agency: WKNY
Matt Mulvey, Creative Director
Christine Cignac, Creative Director
Tommy Woods, Copywriter
Jacobi Mehringer, Art Director

Campaign Results
Top 10 trending topic during NBA Finals
#2 most-talked-about brand during the Finals

Campaign Results
Top 10 trending topic during NBA Finals
#2 most-talked-about brand during the Finals