This generation of NFL players are surprisingly humble — focused on changing the game; not talking about it.

So we created The Spokesplayer — this generation’s biggest sports fan, with the suave of Marcelle Wallace and the clout of Jay-Z. He’s truly this generations spokesperson.

The Spokesplayer injected himself into culture every-step of the campaign, from hijacking a players zoom-call, to shouting out players on social media and superimposing The Spokesplayer into famous photo making us wonder if he’d been in those photos all along.

Featured in Forbes / Bleacher Report / AdAge / Muse

Creative Credits:
Agency: Johannes Leonardo
Jan Jacobs, Founder & CCO
Omid Amidi, Creative Director
Mina Mikhael, Creative Director (Concept)
Tommy Woods, Copywriter
Jacob Mehringer, Art Director

Created while under Covid-19 quarantine.