People: Manning and Buscemi Star in Michelob ULTRA ‘Superior Bowl Super Bowl Ad’

Once Superior Bowl was created, we built a world of content around including… A 3-episode Super Bowl takeover airing throughout the game. IRL ‘Superior Bowl’ bowling alley opening Super Bowl weekend, and culminating in Serena and Peyton facing off in the ‘G.O.A.T. Bowl’

Limited bowling themed ‘Spare Clothes Collection’ dropped by Serena in a broadcast takeover mid-Super Bowl game.

Featured in G.M.A. / People / AdAge / Entertainment Tonight / ESPN / Variety / AP News / For The Win / Forbes / Fansided / Fast Company / Extra! / Adweek /

Results:
3.2 Billion Impressions
3.6K news articles
Best SB ad in ULTRA’s history
#2 SB ad on Fast Company

Hardware:
Clio Sports - Gold: Integrated Campaign
Clio Sports - Bronze: Cinematography Film Craft
Clio Awards - Bronze: Film - 31-60 seconds
Webby - Nominee: Best Art Direction
Webby - Nominee: Scripted
Shorty Awards - Finalist: Brand Partnership
Shorty Awards - Finalist: Earned Media

Creative Credits:
Agency: Wieden+Kennedy NY
Matt Mulvey, Creative Director
Blair Warren, Creative Director
Tommy Woods, Copywriter
Jacob Mehringer, Art Director