JORDAN BRAND
LUKA DONCIC TRADE REACTION
JORDAN BRAND LUKA DONCIC TRADE REACTION
Luka wasn’t traded away—he traded up.
For Luka’s highly anticipated revenge game—his first matchup against the team that traded him—we launched a campaign aimed squarely at Dallas, showing the world Luka had moved on.
We wrapped his $4 million Koenigsegg Agera RS in Lakers colors and parked it at the arena for fans to witness up close. Then we took over a lot next to the stadium and gave LA fans what they really wanted: free parking, on Luka.
Press Highlights
New York Times / TMZ / ESPN / LA Times / People / Bleacher Report / Sports Illustrated / Sole Retriever / New York Post / Fansided / USA Today / On3 / Outkick / Yardbarker /
Creative:
Agency @wkportland
Dir. @therealemmabarnett
CDs @therealemmabarnett @jordanrenee
Creative @jacobi
Grp EP @kerliteo
EP @maugranado
Sr. Prod. @babeparade
Brand Dir. @paanii
Brand Mgr. Alec Faulkner
BA Mgr. @saraweekz
Media Dir. @supremed22
Assoc. Media Dir. @Finicle
Media Sup. @kc.oats.pax
Media Plan. @danylesabree
Design Producer @nerdtastic24
Designer @jason_scheuermann
Head of Retouch. Frazer Goodbody
Sr. Studio Spec. @mattblum
Editorial @jointpdx
Sr. Editor @jbjacobs
Sound Des. @thewaveform
Mix: Suat Ayas @candace.n.m
Audio Prod. @lucideer
Head of Prod. @gatherineglue
Post Prod. @evanhailstone
Brand @Jumpman23
CMO hoops77
Sr. CD, Brand Video @upto12
Brand Narr. Dir. @saadya
Global AD @warrenscochrane
Brand Narr. Mgr. @moybien1212
Creative Prod. @mpakulski
Lead Creative Prod. @14grapes
Global VM Spec. @melissaporras
Studio Mgr. @the_annie_jones
Sports Mktg. Field Rep. @jordangr8
Brand Mktg. Dir. @jaredgillman
Brand Mktg. Consult. Samantha Little
Bus. Affairs: Jen
Vendors
Cam Rental @lensmonger
Grip Equip. @alliancegriptruckrentals @picassogrip
Lighting Equip. @northernlighting728
Prod. Supplies: Gade Santana
Loc. Scout: Joey Peters
Production
EP & Owner @stevebauerfeind
EP @triciadsherman
Prod. @ala_q
Prod. Clarissa Garrett
AD John Meyer
PA @chandlerberg, Joe Schadt, Robson Pereira
Camera Crew
DOP @CoreyRood @giantartists
Stills Photo. @jasncordova
1st AC @solcor
2nd AC @jwhawk1229
DIT @march_in_sky
VTR: Christopher Quesada
Sound Mix. Janet Urban @friendsinfilm
GNE
Gaffer @thomassigurdsson
BB Elec. @johnhepfordfisher
Elec./Driver @cwillgaffer
Key Grip picasso_319
BB Grip @bengripping
Grip Driver @alexx_stylez
Grip @danielkusenda @dominicpicasso
Art Dept.
Prop Mstr. Ward Robinson
Leadman David Celaya
Prop Asst. Luis Gonzalez
Wardrobe & Vanities
Wardrobe Stylist: Helen Hamber Rhys
Asst: Erika Williams
Manicurist: Ronna Jones