The Iconic Jumpman Jumping the Oakland Bay Bridge.

Jordan Brand kicked off NBA All-Star Weekend 2025 with a 12,000 drone show over the Bay Bridge, celebrating the 40th anniversary of the Air Jordan 1. A fleet of 1,200 drones lit up the sky, forming iconic images like a rotating Air Jordan 1, a glowing red Jumpman logo, and a towering number 23.

Press Highlights

BR Kicks / Sports Illustrated: How Jordan Brand's "40 Years of Greatness" Campaign Took Flight / SF Gate: San Francisco's skyline just became a billboard and it's kind of incredible


Creative:
Creative, @wkportland
Creative Directors, @jordanrenee, Jeff Williams
Creatives, @leroyjahmal @jacobi
Executive Producer @maugranado
Senior Producer, Project Lead @babeparade
Brand Director @paanii
Brand Manager, Alec Faulkner
Associate Media Director @finicle
Group Design Producer @sstarrz
Head of Retouching,Frazer Goodbody
Sr. Studio Specialist @mattblum

Brand @jumpman23
CMO, Caitlin Sargent
Head of North America Marketing, Brandon Cresswell
Brand Marketing Director, Ian Carey

Drone show @twofiftyk
Founder, Sander ter Braak @sander_ter_braak
Operations Manager @dennisdeklein

Cinematography @dronedudes
Drone Pilot: @finleyfpv
Drone Operator: @wyatt.humphreys

Editorial, @jointpdx
Head of Production, Joint @gatherineglue
Senior Editor, Eric Hill
VFX Supervisor, Andrew Siner
Asst. Editor, Ian DeVore
Sound Design and Mix @thewaveform
Sr. Producer, Music Supervisor @lucideer

Photography @iamomeez

Production, Satis&Fy @satisandfy_eu
Key Account Lead @arleensworld
Client Relations, @marti_n_z
Sr. Project Manager, Pavel Kobelev, Andrew Tanner
Lead Drone Show @sander_ter_braak
Drone Show Producer, Angela Van Straten

Production, Bauie+Rad @bauierad
Executive Producer @triciadsherman

Special thank you to
LT William Harris, U.S. Coast Guard
City of Oakland and San Francisco.
Federal Aviation Administration
Kristoffer Perez
Jack Nathanson
Brent McLean