The game’s gotten soft. It was time we reinvigorated basketball with the mentality that pushed Kobe to greatness. A message we brought to life in partnership with renowned photographer Boogie, and LA director Emily Maye to create a campaign centered around Kobe’s impact to the game.

‘That’s Mamba’ came to life with 5 films and a viral OOH campaign centered around where Kobe played.

Coverage by Hypebeast, Complex, and more.  


Select Credits
ECDs: Blair Warren, Caleb Jensen
CDs: Emma Barnett, Jordan Dinwiddie
Creatives: Jacobi Mehringer, Andrew Chhour
Director: Emily Maye (Imperial Woodpecker)
Cinematographer: Diego Garcia (Lux Artists)
Editor: Paul Hardcastle (Trim Editing)
Color: Daniel De Vue (Trafik)
Photography: Boogie (Goldteeth & Co)
Sound Design: Grayson