Nike x NWSL: Winning Isn’t For Everyone
Nike’s latest NWSL campaign flipped the script on feel-good sports clichés with a bold new mantra: We’re not here to inspire dreams. We’re here to live ours. The work hit during the Finals—cutting through the noise with unapologetic lines, fierce visuals, and a singular focus on winning, not pleasing.
OOH Campaign
PRODUCTION: @iconoclast.fr
Director @fleurfortune
DOP @benoitsoler
Stylist: Carla Figueiredo
Make-up, Sara Menitra
Hair, Soya Marega
HOP: Joanna Nelson
EP @ceefam
Line Prod: Genevieve SImmers
EA: Hope Gettler
BRAND: @nike
Narrative Dir @carlylewilly
Sr. CD @earth2ean
Sr. Creative Producer @laineshipley
Sr. Designer @meeshwilson
Brand Mngr @pax_and_swerve
Brand Specialist @huarache_mike
Video Producer @andrewhollandsworth
Sr. Producer @ca7he
AGENCY: WK PORTLAND
ECDs: @blair1289 @lisco_ne
Sr. Creatives @jacobi @chhuro
Head of Prod @orleet
Group EP @kerliteo
EP @maugranado
Producer @jalensimms
Group Strat Dir. Becca Taylor
Strategist @reallyitsrod
Group Media Dir @bigoldst
Media Dir @supremed22
Assoc. Media Dir @chrisableidinger
Media Super @a.chutom
Managing Dir @kathrynaddo
Brand Dir @paulwentworth11
Brand Mngr, Alec Faulkner
Brand Exec @maggiekoplin
Creative Ops Mngr, Stacy Grogan
Head of BA, Amber Lavender
BA Manager @saraweekz
EA, Val Harder Val Harder
Group Design Dir. @boppido
Designer, Corey Bade @cowguest
Sr. Studio @mattblum
Group Design Producer @sstarrz
Asoc. Producer @lilyvalentina_
Visual Research Lead @milyrenee
Copyeditor, James Yu
EDITORIAL: @jointpdx
Sr. Editor: Eric Hill @_blahblahblaha
Lead Asst. Editor, Ian Devore
Producer, Joint: @izzieraitt
Head of Prod, Joint: @gatherineglue
EP: @ahmaldonado
AUDIO: @jointpdx
Lead Audio Engineer,- @thewaveform
Assoc. Engineer, @candace.n.m
Sr Audio Producer @lucideer
Original score @walkermusic.co
COLOR: @the.trafik
Colorist: @danieldevue_colorist