NIKE
NY MARATHON STATEN ISLAND FERRY TAKEOVER
NIKE NY MARATHON STATEN ISLAND FERRY TAKEOVER
During the New York Marathon, we turned the Staten Island Ferry into the loudest running coach in New York.
On the ground, our takeover of the Staten Island Ferry was the first thing runners saw on their way to the starting line.
Online, we released a film of the ferry packed with hecklers passing beneath the iconic Verrazano Bridge, motivating runners from below.
LBB: Wieden+Kennedy Teams with Jeff Tremaine to Relaunch Nike’s ACG
Featured in TMZ / Curbed / New York Post
