When the Oregon Ducks joined the Big Ten, most assumed they’d have to adapt—Oregon had other plans.

We turned a familiar insult into a rallying cry with Mighty Different, launching the world’s largest rubber duck in the heart of Big Ten country and sparking a global trend.

Head Coach Dan Lanning dropped the campaign name at his press conference, and days later we released a film series narrated by Ty Burrell, mocking the idea that Oregon lacked tradition.

Our message? Fuck your tradition

Featured in Fox Sports / Adage / CBS Sports / Bleacher Report / The Athletic / New York Times / LA Times

Voiced by Duck Alum, Ty Burrell
Starring @theoregonduck
Directed by @davidmhelman 

Cinematography by @logan_triplett 

Edit by @benelkaim @trimediting 

VFX/Color by @selectedworks.tv 

SFX by @noah.woodburn @fielddaysound.tv 


CREATIVE @wkportland
ECDs @blair1289 @lisco_ne 

Creatives: @chhuro , Jacobi Mehringer
Strategy Director, @holtonanthony 

Global Managing Director, @kathrynaddo
Management Supervisor, @almost_varsity
Global EP, @kerliteo
Producer, @lilyvalentina_
BA Manager, @b_mucha_93 
Media Director: @supremed22 
Assoc. Media Dir: @chrisableidinger 
Media Super: @a.chutom 


PRODUCTION @aguitainc
EP, Ellie Loarca
Head of Production, Ellen Romero
Line Producer, Rachel Bradford
Production Coordinator, Tomas Patlan
Associate Producer, Magda Serpa
EP, Veronica Leon, Yamel Thompson
Executive Assistant, Hollis Dohr
1st AC, Adam Kirschhoffer
2nd AC / Loader, Phillip Long
Drone Operator, Mikel Cook
Drone Pilot, Ross Beck 
VFX, David Mellor l
Stunt Coordinator, James Smith
Medic, Michael Fine
PA, Drew Sherman, Vivian McMahon, Ihsan Abdussabur, Lola Meyer, Leo Urmini
Casting, @castironpdx
Catering, Ginkgo Catering 

Key Grip, Bruce Henderson
Best Grip, Travis Wilker
Grip, Yaxkin Hernandez
Gaffer, Bruce “Sarge” Fleskes
Swing, Matt May
Art Director, David Storm
Lead Person, Nate Smith
Art Assistant, Murphy Welch
Stylist, Lis Bothwell
HMU, Terri Lodge 
Matt Hogan, Self

Student Duck, [redacted]
Groundskeeper, Jerry Carlton
Stunt Driver, Joel Gary
Stunt Double, Alexander Daining 



EDIT @trimediting
Editor, Ben Elkaim
Exec Prod, @nozkhan
Finishing, @jointpdx

VFX @selectedworks.tv 

Creative Director, @francois.roisin
VFX Supervisor, @directormellor
Colorist, @_nlsn_
Producer, Kate Ryan



SFX @fielddaysound.tv
Head of Production, @leslieecarthy
Audio Engineer, @noah.woodburn 


CLIENT @divisionst @goducks 

Rosemary St. Clair, UO Foundation, Division St CEO
Rudy Chapa, Chairman of the Board
Jimmy Stanton, Senior Assoc AD

Asst AD, Creative and Digital Media @ianrmcfarland

CONSULTANTS
On-set parents, @tommehringer @beckymehringer
On-set professor, @debkmorrison